Designer’s expertise refers to the scientific fields of emotional design and kansei information. This paper aims to answer to a scientific major issue which is; how to formalize designer’s knowledge; rules; skills into kansei information systems. Kansei can be considered as a psycho-physiologic; perceptive; cognitive and affective process through a particular experience. Kansei oriented methods include various approaches which deal with semantics and emotions; and show the correlation with some design properties. Kansei words may include semantic; sensory; emotional descriptors; and also objects names and product attributes. Kansei levels of information can be seen on an axis going from abstract to concrete dimensions. Sociological value is the most abstract information positioned on this axis. Previous studies demonstrate the values the people aspire to drive their emotional reactions in front of particular semantics. This means that the value dimension should be considered in kansei studies. Through a chain of value-function-product attributes it is possible to enrich design generation and design evaluation processes. This paper describes some knowledge structures and formalisms we established according to this chain; which can be further used for implementing computer aided design tools dedicated to early design. These structures open to new formalisms which enable to integrate design information in a non-hierarchical way. The foreseen algorithmic implementation may be based on the association of ontologies and bag-of-words.
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