Rontti Simo
University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
Satu Miettinen
University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
Essi Kuure
University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
Antti Lindström
University of Lapland, Faculty of Art and Design, Department of Industrial Design, Rovaniemi, Finland
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Ingår i: ServDes.2012 Conference Proceedings Co-Creating Services; The 3rd Service Design and Service Innovation Conference; 8-10 February; Espoo; Finland
Linköping Electronic Conference Proceedings 67:24, s. 229-241
Publicerad: 2013-10-16
ISBN: 978-91-7519-482-0
ISSN: 1650-3686 (tryckt), 1650-3740 (online)
This paper outlines a new holistic approach to service prototyping; which supports different phases of the service design process. SINCO is a laboratory concept consisting of the environment and set of tools suitable for service prototyping. It can be conceptualized under the following five terms: Servicescape Simulation; Service Stage; Digital Touchpoint Toolkit; Rough Mock-up Crafting; and Teamwork & Documentation Tools. In SINCO; it is possible to study and analyze existing service journeys; visualize ideas and develop them quickly and evaluate concepts collaboratively. The technologies used in SINCO help studying service situations with quick simulations; reveal technological development opportunities through experimentation and enable setting-up of the desired service paths as substantial experience prototypes for testing and communicating.
Service prototyping; service design; agile technologies; prototyping laboratory; co-creation platforms; action research
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