Sandra Viña
Aalto University, School of Arts, Design and Architecture, Finland
Tuuli Mattelmäki
Aalto University, School of Arts, Design and Architecture, Finland
Ladda ner artikel
Ingår i: Conference Proceedings; ServDes.2010; Exchanging Knowledge; Linköping; Sweden; 1-3 December 2010
Linköping Electronic Conference Proceedings 60:7, s. 77-86
Publicerad: 2012-09-20
ISBN: 978-91-7519-770-8
ISSN: 1650-3686 (tryckt), 1650-3740 (online)
The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly how storytelling has been applied in designing service experiences then introduces the research project Spice and its context and approach. Finally; the paper describes and reflects upon an example case and; how storytelling has been applied in gathering and creating stories as well as creating concept ideas.
Fleming; R. L.; (2007). The Art of Placemaking: Interpreting Community through Public Art and Urban Design. London: Merrel.
Jensen; R. (1999). The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business. McGraw-Hill. New York.
Lynch; K. (1960) The Image of the City. M.I.T Press. Massachusetts Institute of Technology; Cambridge; Massachusetts; and London; England.
Lynch; K. (1981). A Theory of Good City Form. M.I.T Press. Massachusetts Institute of Technology; Cambridge; Massachusetts; and London; England.
Mattelmäki; T. (2006) Design probes. Doctoral dissertation. TAIK publications. University of Art and Design Helsinki. Finland.
Mattelmäki; T. Brandt; E.; Vaajakallio; K. (2010) Who are you? Designing interpretation for new interpretations. Design and Emotion conference. Chicago; US.
Moggridge; B.(2008; 05 14). Prototyping Services with Storytelling. Keynote at the Danish CIID conference Service Design Symposium. Retrieved 06 20; 2008; from 180/360/720: http://www.180360720.no/?p=276
Mossberg; L. and Nissen Johanssen; E. (2007) Storytelling Marknadsföring I upplevelseindustrin. Studentlitteratur; Pozkal Poland.
Pine II; B. and Gilmore; J. (1999) The Experience Economy: work is theatre & every business a stage. Harvard business school press.
Saco; R. M. and Goncalves; A. P. (2008) Service design: An appraisal. Design management review Vol. 19 No1. Design management institute.
Sanders; E. (2002). From User-Centered to Participatory Design Approaches. Design and the Social Sciences. Frascara; J. (Ed.); Taylor & Francis Books Limited; London.
Terrence; G.; (2000). Strategic Use of Stories in Organizational Communication and Learning. Armonk: New York; USA.
Watson; G. B.; and Bentley; I. (2007). Identity by Design. Elsevier: Oxford United Kingdom.
