Differences between Kansei Evaluations Caused by the Awareness of Differences in Background Information: Through the Study About Titles; Wa-Gashi and Illustrations

Misa Ikeda
Graduate School of Comprehensive Human Sciences, University of Tsukuba, Japan

Toshimasa Yamanaka
Faculty of Art and Design, University of Tsukuba, Japan

Shigeru Ozaki
Graduate School of Comprehensive Human Sciences, University of Tsukuba, Japan

Toshiaki Uchiyama
Faculty of Art and Design, University of Tsukuba, Japan

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Ingår i: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Linköping Electronic Conference Proceedings 100:104, s. 1247-1253

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Publicerad: 2014-06-11

ISBN: 978-91-7519-276-5

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


This research is based on the outcome of a previous study on Wa-Gashi (a traditional Japanese sweet); its title explanation and evaluation. In this research; we focused on ‘Haru-no-yume’. From the result; in five-sixth patterns; we found that the evaluations varied as we gave more information. Furthermore; we conducted another experiment. Through an evaluation of six painting illustrations which were created by two students; we investigated on the relationship between the evaluation process and title. Similarly to the result of the previous study about Wa-Gashi; it was revealed that the evaluations were certainly affected by the titles in several cases. Moreover; we saw that the evaluations were not only affected by direct elements but also indirect elements; such as something with which it is associated with; or resemble.


Familiarity; knowledge; evaluation; background information; impression


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