A Kansei Design Collaboration Platform in Taiwan

Stanley Huang
Office of Strategy and R&D Planning, Industrial Technology Research Institute, Taiwan

Jui Jan Chan
Industrial Economics & Knowledge Center, Industrial Technology Research Institute, Taiwan

Hsing-Hsuan Wu
Program Office of Emotional Design, Industrial Technology Research Institute, Taiwan

Chun-Wen Tang
Program Office of Emotional Design, Industrial Technology Research Institute, Taiwan

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Ingår i: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Linköping Electronic Conference Proceedings 100:111, s. 1343-1351

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Publicerad: 2014-06-11

ISBN: 978-91-7519-276-5

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Taiwanese researchers began research on Kansei design in 1999. Until now; there was no comprehensive study regarding the industrial needs for Kansei design. The first part of this paper summarizes the survey results from 86 companies; including design studios and domestic product manufacturers. These companies need support from Taiwan’s research organizations in the following fields: trend and lifestyle research; design and market databases; rapid prototyping services; design talents; business matchmaking; etc. Industrial Technology Research Institute (ITRI); a major non-profit research organization in Taiwan; established the ITRI Emotional Design Office (EDO) in 2013 at its new campus in Central Taiwan. EDO started their emotional design program to develop advanced emotional design methodologies and to provide assistance and services to companies in central Taiwan. It provides an open lab and functions as a collaboration platform that fosters collaboration between academia and industry. The second part of this paper covers the strategy plan to support industry.


Kansei design; emotional design; industrial survey; collaboration platform


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