Evaluation of the Effect on Viewer Recognition of Viewing at an Angle a Sign with Arrow Markings

Masaaki Koyama
AIWA Advertisement Co., Ltd.,Tokyo, Japan

Yuki Takahashi
AIWA Advertisement Co., Ltd.,Tokyo, Japan

Hisao Shiizuka
Kogakuin University, Tokyo, Japan/Fuzzy Logic Systems Institute (FLIS), Fukuoka, Japan

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Ingår i: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Linköping Electronic Conference Proceedings 100:116, s. 1397-1406

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Publicerad: 2014-06-11

ISBN: 978-91-7519-276-5

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


This paper presents an evaluation of the effect on viewer recognition of viewing at an angle a sign with arrow markings. Focusing on the case in which a sign at an intersection is marked with an arrow pointing in the direction of a given destination; this paper (a) investigates; using linear transformation; how to represent such an arrow in a manner which ensures that drivers follow the proper direction; even when the arrow is viewed from different angles; and (b) proposes a specific approach to representing such an arrow. It has been shown that the direction and magnification of a given arrow marking are important factors in the recognition of the proper direction on the part of observers.


Evaluation; viewer recognition; sign; arrow marking.


Masaaki Koyama (2012). Stores choosing customers are favored by customers - Stories of six stores reborn to be profitable stores with signs; Nikkei BP (in Japanese).

Masaaki Koyama; Yuki Takahashi and Hisao Shiizuka (2013). Analysis and Evaluation of the Sign by Deviation Value – Proposal of the Sign Deviation Value for Improving Custpmer Satisfaction – Transactions of Japan Society of Kansei Engineering; Vol.12; No.1 (pp.193-205).

A Guide to Road Structure; 2011.

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