Kansei-Related Design Information Exchange During Early Concept Creation Phases

Alexandre Gentner
LCPI - Arts & Meitiers, Paris Tech, France

Carole Bouchard
LCPI - Arts & Meitiers, Paris Tech, France

Carole Favart
Kansei Design Division, Toyota Motor Europe, Belgium

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Ingår i: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Linköping Electronic Conference Proceedings 100:2, s. 11-24

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Publicerad: 2014-06-11

ISBN: 978-91-7519-276-5

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


In this paper the authors will investigate early experience-centred design activities. Twenty-seven past industrial design projects were analysed. Information was gathered from interviews with former project team members and from an analysis of the projects’ final reports. All of the projects involved the Toyota Motor Europe – Kansei Design (TME-KD) division. Three types of projects were identified: “exploratory concept;” “product lining strategy;” and “pre-development direction.” The analysis will show that these project groups not only each have a specific context (purpose; design team members; audience) but that their outputs are also different regarding the type of design information they convey. This will lead to a comparison of the different typologies of projects and a discussion about the kansei-related design information exchange in early design stages. A model of kansei-related design information based on these discussions will be presented.


kansei design; design information; early design stage; industrial context.


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