Kansei Cards: A Visual Tool Supporting the Investigation; Discussion; and Representation of the Kansei-Related Intentions of a Product to be Designed

Alexandre Gentner
Arts&Måtiers ParisTech

Carole Bouchard
Arts & Måtiers ParisTech

Aurelien Badoil
Toyota Motor Europe

Carole Favart
Toyota Motor Europe

Ladda ner artikel

Ingår i: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Linköping Electronic Conference Proceedings 100:3, s. 25-38

Visa mer +

Publicerad: 2014-06-11

ISBN: 978-91-7519-276-5

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


In order to strengthen communication efficiency between different functional teams and discuss the experience potential users could have with products; a tool composed of various sets of cards was created: the kansei cards. The pictures and keywords represented allow; according to the situation; for an investigation; discussion; and representation of intentional kansei qualities. Over the last three years; this tool has been used in various industrial design projects.

In this paper; we will first detail the state of the art that will set the frame for our research and introduce the key notions related to the creation of the tool and related methodologies. After having detailed our research question and hypothesis; we will present the creation of the kansei cards and two experimentations making use of them. The first methodology involves “users” in participatory design sessions to test if the cards permit an identification and communication of the directions of kansei-related design information. The second explores the impact that the cards have on discussions related to intentional experiences occurring within design team prior to idea-generation activities. To conclude; we will discuss the added value and limits of the tool and; more generally; the representation of kansei-related design information.


collaborative design tool; kansei design; kansei-related design information; new concept development; picture-based early representation


Baxter; M. (1995). Product design: Practical methods for the systematic development of new products. London; UK: Chapman and Hall.

Bouchard; C.; & Aoussat; A. (2003). Design process perceived as an information process to enhance the introduction of new tools. International Journal of Vehicle Design; 31(2);162-175.

Bouchard; C.; Kim; J. E.; & Aoussat; A. (2009). Kansei information processing in design. Proceedings of IASDR conference; Seoul; South Korea (pp. 3327–3337).

Bunderson; J.S.; & Sutcliffe; K.M. (2002). Comparing alternative conceptualizations of functional diversity in management teams: Process and performance effects. Academy of Management Journal; 45(5); 875-893.

Cantalone; R.; Droge; C.; & Vickery; S. (2002). Investigating the manufacturing-marketing interface in new product development: Does context affect strengths of relationships? Journal of Operations Management; 20(3); 273-287.

Cross N. (2008). Engineering design methods: Strategies for product design (4th ed.). Chichester; UK: Wiley.

Dahlin; K.B.; Weingart; L.R. & Hinds; P.J. (2005). Team diversity and information use. Academy of Management Journal; 48(6); 1107-1123.

Douglas; M.A.; & Strutton; D. (2009). Going “purple”: Can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface? Business Horizons; 52(3); 251-263.

Eckert; C.; & Stacey; M. (2000). Sources of inspiration: a language of design. Design Studies; 21; 523–538.

Gentner; A. (2010). How can semiology and emotional studies support a design process? A multi sensory study based on emotional design and semiotics and the specific case of shapes and colors. (Unpublished Master’s thesis). Arts & Métiers ParisTech; Paris; France.

Gentner; A. (2014). Definition and representation of user experience intentions in the early phase of the industrial design process: A focus on the kansei process (Doctoral dissertation). Arts&Métiers ParisTech; Paris; France.

Gero; J. S. (2010). Innovation policy and design thinking. In E. Dorst; S. Steward; I. Staudigner; B. Paton; & A. Dong (Eds.); Proceedings of the 8th Design Thinking Research Symposium (DTRS8); Sydney; Australia (pp. 175-186).

Gibson; C.B. (2004). Building multicultural teams: Learning to manage homogeneity and heterogeneity. In N.A. Boyacigiller; R.A. Goodman; M.E. Phillips (Eds.); Crossing cultures: Insights from master teachers. Oxford; UK: Blackwell Publishing.

Graff; D.; Koria; M.; & Karjalainen; T.M. (2011). Theoretical model of cross-functional team effectiveness. In T.M. Karjalainen; M. Koria; M. Salimäki (Eds.); IDBM papers vol. 1; Helsinki; Finland: IDBM Program; Aalto University.

Graff; D.; Mikko; K.; & Karjalainen; T.M.; (2009). Modeling research for cross-functional team effectiveness; Proceedings of IASDR conference; Seoul; South Korea.

Itten; J. (1967). The art of color: The subjective experience and objective rationale of color. New York; NY: Van Nostrand Reinhold.

Karapanos; E.; & Martens; J. B. (2009). The quantitative side of the Repertory Grid Technique : Some concerns; now let’s do it in practice workshop. Proceedings of CHI conference. New York; NY: ACM Press.

Karapanos; E. (2010). Quantifying diversity in user experience (Doctoral dissertation). TU Eindhoven; Eindhoven; The Netherlands.

Koen; P.A.; Ajamian; G.M.; Boyce; S.; Clamen; A; Fisher; E.; Fountoulakis; S.; Johnson A.; Puri; P.; & Seibert; R. (2002). Fuzzy front end: Methods; tools and techniques. In P. Belliveau; A. Griffin; and S. Somermeyer (Eds.); The PDMA toolBook for new product development (pp. 5-36). New York; NY: John Wiley & Sons.

Lee; S.; Harada; A.; & Stappers; P.J. (2002). Pleasure with products: Design based on Kansei. In W.S. Green; and P.W. Jordan (Eds.); Pleasure with products: Beyond the usability (Chapter 16). London; UK: Taylor & Francis.

Lévy; P.; Lee; S.; & Yamanaka; T. (2007). On kansei and kansei design: A description of Japanese design approach. Proceedings of the 2nd Congress of International Association of Societies of Design Research (IASDR07); Hong Kong; China.

McDonagh D.; & Denton H. (2005). Exploring the degree to which individual students share a common perception of specific trend boards: Observations relating to teaching; learning and team-based design. Design Studies; 26; 35-53.

Miller; R. (1993). Recherche; développement et globalisation: le cas de l’industrie automobile. Revue Française de gestion; Septembre - Octobre; 53-63.

Ortíz Nicólas; J.C.; & Aurisicchio; M. (2011). A scenario of user experience. In S. J. Culley; B. J. Hicks; T. C. McAloone; T. J. Howard; and P. Badke-Schaub; Proceedings of The 18th International Conference on Engineering Design (ICED 11); Impacting through Engineering Design: Vol. 7. Human Behaviour in Design (pp. 182-193).

Sanders; E. (2005). Information; inspiration and co-creation. Proceedings of the 6th International Conference of the European Academy of Design; Bremen; Germany.

Sanders; E. (2006). Design research in 2006. Design Research Quarterly; 1(1); 1-8.

Sanders; E.; & Stappers; P.J. (2008). Co-creation and the new landscapes of design. CoDesign: International Journal of CoCreation in Design and the Arts; 4(1); 5-18.

Schön; D.A.; & Wiggins; G. (1992). Kinds of seeing and their functions in designing. Design Studies; 13(2); 135–156.

Verganti; R. (2009). Design-driven innovation. Boston; MA: Harvard Business Press.

Vredenburg; K.; Mao; J.; Smith; P.; & Carey; T. (2002). A survey of user-centered design in practice. Proceedings of the CHI 2002 Conference on Human Factors in Computing Systems Processing (pp. 471-478). New York; NY: ACM Press.

Wormald; P.W. (2010). Front End Industrial Design (FE-ID): Developing new tools and models for industrial designers to operate at the front end of new product development. In T. Taura; and Y. Nagai (Eds.); Proceedings of International Conference on Design Creativity.

Citeringar i Crossref