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Research on the Latest Decision-Making Style in Automobile Design Development

Noboru Koyama
Advanced Institute of Industrial Technology, Japan

Mikio Yamashita
Kyoto Seika University, Japan

Satoshi Yoshida
Advanced Institute of Industrial Technology, Japan

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Ingår i: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Linköping Electronic Conference Proceedings 100:34, s. 431-437

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Publicerad: 2014-06-11

ISBN: 978-91-7519-276-5

ISSN: 1650-3686 (tryckt), 1650-3740 (online)

Abstract

Prior research has looked at the relationship between decision-making style and design strategy in the automotive industry. Table 1 shows the features derived from the prior research of automobile manufacturer’s decision-making styles in Japan; Europe; and the U.S. The decision-making style of Japanese companies differs from that of European and American companies; in that (1) the frequency of decision-making is higher; (2) there is a greater diversity of members in the decision-making process; (3) the number of members involved in decision-making is larger; and (4) group consensus and guidelines are used as decision-making criteria. However; there have been changes in recent years in so called ‘panel evaluation’ methodology; with moves to include the best features of the Japanese and European/US models. This paper also contains the results of analysis comparing these to Korean manufacturers; which have been creating an increased presence in global markets in recent years.

Nyckelord

Design management; design decision-making; panel evaluation; design screening

Referenser

Keiichiro Kawarabayashi; Mikio Fujito; Kazuko Sakamoto; Yoji Kitani; Mikio Yamashita; Noboru Koyama; Yasufumi Morinaga. (2013). Strategic Design Management Methods in Major Japanese Electronics Companies. International Journal of Affective Engineering; 12(2); 325-335.

Noboru Koyama; Mikio Yamashita; Satoshi Yoshida. (2013). A Practical Case Study of Panel Evaluations for Vehicle Design Development. International Journal of Affective Engineering; 12(2); 349-354.

Noboru Koyama; Mikio Yamashita; Mikio Fujito; Keiichiro Kawarabayashi; Yasufumi Morinaga; Yoji Kitani. (2009). Differences of Design Decision on Product Design Development through Comparative Research on Japanese; European and American Automobile Industries. The Journal of Kansei Engineering International; 18(2); 160-174.

Keiichiro Kawarabayashi; Mikio Yamashita; Mikio Fujito; Kazuko Sakamoto; Yoji Kitani; Noboru Koyama; Yasufumi Morinaga. (2010). Study on User Involvement in Hardware; Software and Service Integrated Type Design Development. The Proceedings of the International Conference of Kansei Engineering and Emotion Research; KEER2010; 2394-2404.

Noboru Koyama; Mikio Yamashita; Keiichiro Kawarabayashi; Satoshi Yoshida; Mikio Fujito; Yasufumi Morinaga; Junfu Chen. (2010). A Comparison Study on the Use of Review Panel Evaluations for Decision-Making in Vehicle Design by Japanese; European and U.S. The Proceedings of the International Conference of Kansei Engineering and Emotion Research; KEER2010; 1798-1809.

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