A Study of Rational and Emotional Product Properties

Chiu-Wei Chien
Graduate School of Creative Industry Design, College of Design, National Taiwan University of Arts, Taiwan

Chih-Long Lin
Craft and Design Department, National Taiwan University of Arts, Taiwan

Rung-Tai Lin
Graduate School of Creative Industry Design, College of Design, National Taiwan University of Arts, Taiwan

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Ingår i: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Linköping Electronic Conference Proceedings 100:42, s. 517-525

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Publicerad: 2014-06-11

ISBN: 978-91-7519-276-5

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


This study is about understanding the factors affecting how designers recognize rational and emotional product properties based on variation of product properties. The target sample of this study is the electronic fan which is categorized into five different styles: Function; Friendly; Fun; Fancy; and Feeling. Two experiments have been carried out to examine the differences and relationship of the rational and emotional product properties. Experiment one is for the purpose of selecting the representative products of rationality; neutrality; and emotion. In experiment two; products which are most frequently selected in experiment one are regarded as reference indicators; and the remaining samples are arranged in the order of rationality; emotion; and impact factor. The expectation is to acquire different design inspirations from the result of this study based on different characteristics and control variables of these products of five different styles. The two main purposes of this study are: (1) to explore how these five kinds of product design styles affect the perception of rationality and emotion; and (2) to explore the differences in impact factors of five kinds of product design styles on the perception of rationality and emotion; and to infer future product design trend based on the found differences from the era of five product design styles. The distinction between the form characteristics of rationality and emotion has been found in this study; and the Feeling style has indicated the design trend beyond traditional fan structure. Another finding is that; there is the perception of rationality in the technological sense; and the perception of emotion will appear after the addition of feeling.


Product Property; Rationality and Emotion; Product Style; 5F


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