Investigating the Role of Kansei Engineering for Affective Aspects of Empathic Design; a Report of a Case Study

Alireza Ajdari
School of Industrial Design, University of Tehran, Iran

Parisa Katouzian
Islamic Azad University of Central Tehran Branch, Iran

Nasser Koleini Mamaghani
Department of Industrial Design, School of Architecture and Environmental Design, Iran University of Science and Technology, Iran

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Ingår i: KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Linköping Electronic Conference Proceedings 100:79, s. 943-951

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Publicerad: 2014-06-11

ISBN: 978-91-7519-276-5

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


This paper tries to seek possibilities and challenges of applying Kansei Engineering method as a tool to investigate affective aspects of Empathic Design. This trend has been introduced strongly as a holistic approach in Design Studies and there were some proposals for Functional Aspects of This trend; such as activity theory. However design researchers claim that affective aspects are not well considered in this new approach and tools and techniques are needed. In this paper the case study was chosen from children for blood sampling test procedure in the medical centers. The emotional aspect was assessed through Kansei Engineering. Four series of questionnaires were distributed toward them. Their choice and their emotional reactions were gathered and recorded. In one of them; Likert rating was also used for assessing the role. Based on such data gathering procedure; some precious verbal protocols could be generated from users .Also some cartoon characters were more inspiring for children. The results were applied in designing a new service experience for blood sampling procedure for children; and some preliminary responses are included for further investigation. The value of this paper would be helpful for researchers in Empathic design approach; for emotional aspects of such a trend.


Kansei Engineering; Activity Theory; Empathic Design; Affective Aspects


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