Service design for community based tourism - The Brazilian case study

Priscilla Ramalho Lepre
Faculty of Architecture and Design, Federal University of Alagoas, Brazil

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Ingår i: ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy

Linköping Electronic Conference Proceedings 150:79, s. 940-953

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Publicerad: 2018-07-05

ISBN: 978-91-7685-237-8

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


This article aims to demonstrate how low-income community and underdeveloped northeastern Brazil are organized independently to provide products and services of Community Based Tourism. For this we use the experience of Porto de Pedras community, that with the creation of a residents’ association, organized the observation tourism Manatee Navy in its territory. In sequence presents the partial results of the case study started in this community by Design course at the Federal University of Alagoas. Finally, we discuss how service design can take advantage of this autonomy to help promote the development of these communities and the strengthening of the local identity sense.


community based tourism, service design, Brazil


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