Konferensartikel

Proposed Business Model of a Microlearning-based Platform for Continuing Professional Education of Industry Members

José Ricardo Mendes dos Santos Gerbaudo
UFABC, Santo André, São Paulo, Brazil

Ricardo Gaspar
UFABC, Santo André, São Paulo, Brazil

Carla Marangoni De Bona
PUC-SP, São Paulo, São Paulo, Brazil

Nicolas Laur Oliveira Camara Cesar
UFABC, Santo André, São Paulo, Brazil

Gabriel Florêncio Alves
SENAI/SP, São Paulo, São Paulo, Brazil

Ladda ner artikelhttp://dx.doi.org/10.3384/ecp1815646

Ingår i: WIEFP2018 – 4th Workshop on Innovative Engineering for Fluid Power, November 28-30, Sao Paulo, Brazil

Linköping Electronic Conference Proceedings 156:10, s. 46-51

Visa mer +

Publicerad: 2018-12-10

ISBN: 978-91-7685-136-4

ISSN: 1650-3686 (tryckt), 1650-3740 (online)

Abstract

The increasing mobility of people, objects and information resources opens up new perspectives for teaching and learning processes, especially for people who carry out their work while being mobile. This research proposes a business model innovation (BMI) in e-learning through a microlearning-based platform for continuing education of professionals. Microlearning is a type of learning based on micro content, that consists of fragmented multimedia content that provides quick responses to an idea envisioned in a previously well-delineated and purposeful scope. Such content may also be used to deal with broad and / or complex subjects by using chaining or sequencing techniques, so the fragments are grouped in a chronological fashion to create a broader idea on the topic being studied, and each fragment must be independent from each other. In addition, this content format has high power to hold the audience’s attention and motivate the viewer’s engagement. When people are looking for quick answers in video tutorials, they typically skip ahead at intervals of the video timeline until they find the stretch that contains the solution they need. For this reason, the format design of the videos consists of presenting the quick solution at the beginning, then a more detailed demonstration of the solution, accompanied by the theoretical conceptualization when necessary for its understanding. The proposed platform breaks the paradigm of the strongly structured and static teaching-learning process, bringing the possibility of dynamic and personalized reorganization of micro contents.

Nyckelord

Learning, microlearning, professional education, vídeo lectures, mobile learning

Referenser

[1] Baran, E. (2014). A Review of Research on Mobile Learning in Teacher Education. Journal of Educational Technology & Society, pp. Volume 17: Number. 4 pp. 17-32.

[2] Newhouse, C. P. (2006). Supporting mobile education for pre-service teachers. Australasian Journal of Educational Technology.

[3] Shah, D. (18 de January de 2018). Fonte: Class Central: https://www.class-central.com/report/mooc-stats-2017/

[4] COURSERA. Impact revealed: learner outcomes in open online courses. Disponível em: . Acesso em: 28 maio 2018.

[5] Attwell, C. &. (2009). Appropriating technologies for contextual knowledge: Mobile personal learning environments. World Summit on Knowledge Society. Springer.

[6] Serviço Nacional de Aprendizagem Industrial SENAI. (2018). Retratos do consumo de vídeos on-line na área da indústria. Brasília.

[7] Zhang, X. a. (2011). Design for application of micro learning to informal training in enterprise. Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2nd International Conference on. IEEE.

[8] Bruck, P. A. (2012). "Mobile Learning with Micro-content: A Framework and Evaluation. Bled eConference.

[9] Baden-Fuller, C. a. (2013). Business models and technological innovation. Long range planning 46.6, pp. 419-426.

[10] Chesbrough, H. a. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation’s technology spin-off companies. Industrial and corporate change, pp. 529-555.

[11] Osterwalder, A. a. (2004). THE BUSINESS MODEL ONTOLOGY. LAUSANNE: UNIVERSITE DE LAUSANNE.

[12] Osterwalder, A. (2010). Business model canvas. Self published.

[13] Macedo, M. A. (2013). Bussines Model Canvas: a construção do modelo de negócio de uma empresa de móveis. X SEGeT–Simpósio de Excelência em Gestão e Tecnologia.

Citeringar i Crossref