The Cultural Identity of Homo Videns in Mediated City Spaces

Anastasia Deligiaouri
MA in Public Law and Political Science, PhD Candidate in Political Science, Scholar of the State Scholarships Foundation of Greece

Zissis Papadimitriou
Faculty of Law, Department of Public Law and Political Science, Aristotle University of Thessaloniki, Greece

Ladda ner artikel

Ingår i: The ESF-LiU Conference Cities and Media: Cultural Perspectives on Urban Identities in a Mediatized World Vadstena; Sweden; 25-29 October; 2

Linköping Electronic Conference Proceedings 20:14, s. 139–148

Visa mer +

Publicerad: 2007-03-06


ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Contemporary societies are organized under the rules of “mediated” civilization. Steadily we have passed from homo-sapiens who premised rational thinking as his basic principle to “homo – videns” who privileged the sense of vision against the procedure of logical estimation. Media gaining a dominant position in everyday life have managed to accustom interpersonal relationships; social structure and cultural identities to a mediated context where the sense of direct communication and exchange of ideas is almost a lost case. The problem of true communication; of real human relationships is even exaggerated in big cities where people tend to construct their identities and consequently their behavior; according to stereotypes presented in media. Since the notion of time; effectiveness; and speed are extremely important for “visual” citizens the lack of interpersonal communication leads inevitably to an isolated; “self-made” identity that each one of us constructs for himself; letting alone any common cultural experience. “Homo videns” in modern cities is a media product and his only true and common shared identity is this of “common visuality”. As Hans Georg Gadamer has warned us: “From ’readers’ we have become spectators of the world”.


Inga nyckelord är tillgängliga


Baudrillard; Jean (1994). Simulacra and Simulation; (transl. by Sheila Faria Glaser); Ann Arbor USA: The University of Michigan Press.

Berger; Peter & Thomas Luckmann (1966). The Social Construction of Reality; Harmondsworth: Penguin.

Borer; Michael Ian (2006). “The Location of Culture: The Urban Culturalist Perspective” in City &Community; 5:2; pp. 173–197.

Dayan; Daniel & Elihu Katz (1992). Media Events. The Live broadcasting of history; Cambridge: Harvard University Press.

Debord; Guy (1995). The society of the spectacle; Zone Books: New York.

Filho; Joao Freire (2004). “The Fate of Literary Culture in the Age of Television Spectacle”; in Journal of Latin American Cultural Studies; Vol.13; 2004; pp. 301–213.

Fukuyama; Francis (2002). Our Posthuman Future: Consequences of the Biotechnology Revolution; New York; NY: Farrar; Straus and Giroux.

Hayles; N. Katharine (1999). How we became Posthuman: Virtual Bodies in Cybernetics; Literature and Informatics; Chicago: University of Chicago Press.

Johnson; Steven (1997). Interface Culture. How new technology transforms the way we create and communicate; Harper San Francisco; USA: Basic Books.

Kress; Gunther & Theo Van Leeuwen (2001). Multimodal Discourse. The modes and media of Contemporary Communication; London: Arnold.

Luhmann; Nicklas (1996/2003). The Reality of Mass Media; (transl. in Greek); Athens: Metexmio.

Marcuse; Herbert (1964/1971). One Dimensional Man; (transl. in Greek); Athens: Papazisis.

Noelle-Neumann; Elizabeth; (1991). “Theory of Public Opinion: The concept of the Spiral of Silence” in Anderson; I. (ed) Communication Yearbook; 14. Newbury Park; CA: Sage; pp. 256–287.

Ortega; Felix (2004). “The New Public Space of Politics”; in International Review of Sociology; Vol. 14; No 2; pp. 209–221.

Papadimitriou; Zissis (2002). Postmodern Deadlocks (Metamoderna Adiexoda; in Greek); Thessaloniki; Greece: Paratiritis publ.

Pepperell; Robert (2003). The Posthuman Condition. Consciousness beyond the brain; Bristol UK; Portland; OR; USA: Intellect.

Poster; Mark (1995). The Second Media Age; UK: Polity Press.

Postman; Neil (1986). Amusing ourselves to death: Public Discourse in the age of show business. New York: Penguin Books .

Reeves; Byron & Clifford Nass (1996). The Media Equation. How people treat computers; television; and New Media like real people and places; CSLI Publications.

Sartori; Giovanni (1998). Homo videns: La Sociedad Teledirigida; Madrid : Taurus.

Stevenson; Deborah (2003). Cities and Urban Culture; Maidenhead; Philadelphia: Open University Press.

Thompson; Gary (1997). Rhetoric through Media; N.J: Allyn and Bacon.

Thompson; John B. (1990) Ideology and Modern Culture. Critical Social Theory in the Era of Mass Communication; Stanford; California: Stanford University Press.

Wellman; Barry & Milena Gulia (1999). “Net surfers don’t ride alone: Virtual Communities as Communities” in Kollock; Peter & Marc Smith (eds) Communities and Cyberspace; New York: Routledge.

Citeringar i Crossref