Per Frankelius
Örebro University, ESI, Dahmån Research Centre, Sweden
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Ingår i: The 13th International Conference on Thinking Norrköping; Sweden June 17-21; 2007
Linköping Electronic Conference Proceedings 21:8, s. 59-65
Publicerad: 2007-07-20
ISBN:
ISSN: 1650-3686 (tryckt), 1650-3740 (online)
This study is about innovation in a non-technical context. The case deals with the transformation of a lime quarry into an opera scene. Innovators can break free from common thinking styles. However; rethinking something is not enough for making innovation happen. Innovation is not only about creativity. Transforming thinking to the act of physical creation is s also needed. Innovation is a new thing or concept; which also enter society. In most cases this means success on the market. Therefore innovative processes are interwoven with marketing.
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