Chiara Diana
Domus Academy Srl, Milan, Italy
Elena Pacenti
Domus Academy Srl, Milan, Italy
Roberta Tassi
Domus Academy Srl, Milan, Italy
Ladda ner artikel
Ingår i: Conference Proceedings ServDes.2009; DeThinking Service; ReThinking Design; Oslo Norway 24-26 November 2009
Linköping Electronic Conference Proceedings 59:6, s. 65-76
Publicerad: 2012-09-19
ISBN: 978-91-7519-771-5
ISSN: 1650-3686 (tryckt), 1650-3740 (online)
Taking into account the importance of visualization within service design discipline due both to the limited visual appearance of services and to the heterogeneous group of figures involved in their conception and construction; this research paper proposes an investigation of the representation paths that could help the comprehension and use of visualization during the design process (1). This research topic has been studied from a design perspective and from a design culture background; in order to provide a contribution to the service discipline in the broad sense.
The analysis of the representations in terms of level of iconicity (abstract vs. realistic) and relation with time (synchronic vs. diachronic) brings to the identification of four main visual archetypes (maps; flows; images and narratives) described with reference to their own different purposes; features and languages.
The result is a deep reflection on the existing visual tools; pointing out the opportunities that could be further investigated with respect to their use in supporting service design and design processes in general. Moreover the analysis helps in eliciting some thoughts concerning crucial points; such as the communication of the service aesthetic; that haven’t yet been solved but regarding what the visualization could play a fundamental role.
The background of this paper is represented by a research thesis (2) further developed with the aim to sediment some knowledge around the topic of tools used in service design. Several case studies were taken into analysis; in parallel with the examination of the existing literacy and the interviews with both academic and non-academic experts (3). Although the analysis comes from a design perspective and is permeated with our design culture; the ambition of this work is to become a resource for the multiplicity of subjects that are part of the service field. Thinking at the design community; the purpose of the research is the improvement of the actual practices and the development of new tools for a more effective use of visualization; thinking at the other professionals; this paper provides a useful systematization; leading to a more conscious use of the tools that support -or could support their work.
Anceschi; G.; (a cura di); Il progetto delle interfacce. Oggetti colloquiali e protesi virtuali; Domus Academy; Milano; 1992
Anceschi; G.; "Choreographia universalis" in L’oggetto della raffigurazione; ETAS Libri; Milano; 1992
Butera; F. introduzione a Barassi; D.; La Service Idea ; Sole 24 Ore; Milan; 1988 Butera; F.; Il castello e la rete; F. Angeli ed. ; Milano; 1990
De Michelis; G.; Le Istituzioni pubbliche di fronte al servizio: uno sguardo radicale; 1996
De Michelis; G.; Ripensare la partnership; relazione presentata al convegno internazionale "Impresa sociale;cooperazione; partnership"; Milano 14-15 dicembre 1995 Eiglier; P.; Langeard; E.; Il marketing strategico dei servizi ; McGraw- Hill; Milan; 1988
Erlhoff; M.; Mager; B.; Manzini; E.; (a cura di); Dienstleistung braucht Design; Luchterhand Verlag; Berlin;1997
Herdeg; W.; Graphic diagram: the graphic visualization of abstract data; The Graphic Press; Zurich; 1979 Joe; P.; Visualisation; Design Council; 2006
Laurel; B.; Computers as Theatre; Addison-Wesley Publishing Company; New York; 1991 Manzini; E.; Lo scenario del prodotto-servizio; in "Area"; n°14; 1993
Manzini; E.; Il Design dei Servizi. La progettazione del prodotto-servizio; in "Design Management"; n°7; giugno; 1993
Montefusco; P.; Multimedialità digitale ed evoluzione del panorama dei media: artefatti comunicativi e strumenti progettuali; tesi di Dottorato di Ricerca in Disegno Industriale; VIII ciclo; aprile 1993 – ottobre 1995
Morelli; N.; New representation techniques for designing in a systemic perspective; in Design Inquires; Stokholm; 2007
Pacenti; E; Il progetto dell’interazione nei servizi; tesi di Dottorato di Ricerca in Disegno Industriale; X ciclo; 1998
Pacenti; E.; Service Design fur altere menschen; in Erlhoff; M.; Mager; B.;Manzini; E.(a cura di); Dienstleistung braucht Design; Luchterhand Verlag; Berlino; 1997
Pacenti; E.; Design dei servizi; in Manzini E.; Bertola P. Design Multiverso. Appunti di fenomenologia del design; Ed. PoliDesign; 2006
Pacenti; E. (2009). Designing service interaction. Chapter in Meroni; A.; Sangiorgi; D. (eds) Design for Services; Gower Publishing.
Segelström F. & Holmlid; S.; Visualization as tools for research: Service designers on visualizations; Nordes; Nordic Design Research Conference; 2009.
Tufte; E.; Envisioning Information; Graphic Press; Cheshire; 2002.
Tufte; E.; The Visual Display of Quantitative Information; Graphic Press; Cheshire; 2003.
