Konferensartikel

Co-creating collaborative food service opportunities through work context maps

Fredrik Sandberg
Linnaeus University, School of Design, Kalmar, Sweden

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Ingår i: ServDes.2012 Conference Proceedings Co-Creating Services; The 3rd Service Design and Service Innovation Conference; 8-10 February; Espoo; Finland

Linköping Electronic Conference Proceedings 67:25, s. 243-251

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Publicerad: 2013-10-16

ISBN: 978-91-7519-482-0

ISSN: 1650-3686 (tryckt), 1650-3740 (online)

Abstract

This paper presents a co-design workshop method where the participants use context maps of work activities as tools to visually explore collaborative service opportunities inside a food producer community. As an example the paper describes experiences from using the method together with small local food producers. During the workshop the food producers created and transferred knowledge regarding their work from the individual work maps to co-created future service maps. Although the food producers never had worked in these settings before; they had no problem sharing and co-creating complex work scenarios. The method uses both visual and verbal tools; which enables the participants to create a detailed service story as well as a visual overview. The use of the method encouraged the food producers to create service ideas; but it also started a dialog on how to bring the service concepts out to the real work context. The paper also reflects upon the method’s potential in supporting service designers.

Nyckelord

Work context maps; creative communities; design method; visual tools

Referenser

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