Co-creating collaborative food service opportunities through work context maps

Fredrik Sandberg
Linnaeus University, School of Design, Kalmar, Sweden

Ladda ner artikel

Ingår i: ServDes.2012 Conference Proceedings Co-Creating Services; The 3rd Service Design and Service Innovation Conference; 8-10 February; Espoo; Finland

Linköping Electronic Conference Proceedings 67:25, s. 243-251

Visa mer +

Publicerad: 2013-10-16

ISBN: 978-91-7519-482-0

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


This paper presents a co-design workshop method where the participants use context maps of work activities as tools to visually explore collaborative service opportunities inside a food producer community. As an example the paper describes experiences from using the method together with small local food producers. During the workshop the food producers created and transferred knowledge regarding their work from the individual work maps to co-created future service maps. Although the food producers never had worked in these settings before; they had no problem sharing and co-creating complex work scenarios. The method uses both visual and verbal tools; which enables the participants to create a detailed service story as well as a visual overview. The use of the method encouraged the food producers to create service ideas; but it also started a dialog on how to bring the service concepts out to the real work context. The paper also reflects upon the method’s potential in supporting service designers.


Work context maps; creative communities; design method; visual tools


Binder; T.; Brandt; E.; & Sanders; E. (2010). A framework for organizing the tools and techniques of participatory design. Proceedings from the PDC 2010; Sydney;Australia.

Bonnie A. Nardi and Vicki L. O’Day. (2000). Information Ecologies; Using Technology with Heart.

Brandt; E.; & Messeter; J. (2004). Facilitating collaboration through design games. Proceedings from the Participatory Design Conference 2004; Toronto; Canada.

Malins; J. (2011) A programme to support SMEs. Swedish Design Research Journal 2; 2011

Morelli; N.; & Tollestrup; C. (2007). New representation techniques for designing in a systemic perspective. Proceedings from Nordes 2007; Stockholm; Sweden.

Prahalad; C.K.; Ramaswamy; Venkatram. (2000).Co-opting Customer Competence. Harvard Business Review; Jan/Feb2000; Vol. 78 Issue 1

Sandberg; F. (2011). Visual Inquiry:A tool for presenting and sharing contextual knowledge. Proceedings from Nordes2011; Helsinki; Finland.

Sanders; E. (2001). Collective creativity; Journal of Interaction design education; Number 3 August 2001.Virginia; USA

Sleeswijk Visser; F.; Stappers; P.J; Sanders; E.B.-N; & Van Der Lugt; R. (2005). Contextmapping: experiences from practice. CoDesign; Vol.1; No.2; June 2005.

Steen; M.; Manschot; M.; & De Koning; N. (2011). Benefits of co-design in service design projects. International Journal of Design; 5(2);53-60

Rijn Van; H.; & Stappers; P.J. (2008). Expressions of ownership: Motivating users in a codesign process. Proceedings from PDC 2008; Bloomington; USA.

Citeringar i Crossref