Think Services: Supporting manufacturing companies in their move toward services

Daniela Sangiorgi
ImaginationLancaster, Lancaster University, UK

Helen Fogg
Lancaster University Management School, Lancaster University, UK

Steven Johnson
The Hub, UK

Gavin Maguire
Engine Service Design, UK

Andrenna Caron
Lancaster University, UK

Lakshmi Vijayakumar
Lancaster University, UK

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Ingår i: ServDes.2012 Conference Proceedings Co-Creating Services; The 3rd Service Design and Service Innovation Conference; 8-10 February; Espoo; Finland

Linköping Electronic Conference Proceedings 67:26, s. 253-263

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Publicerad: 2013-10-16

ISBN: 978-91-7519-482-0

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


This paper discusses the use of Service Design to support manufacturing companies in a shift towards services. It uses a program of knowledge exchange for small medium enterprises (SMEs) conducted at Lancaster University; as a case study to investigate and illustrate the role Service Design can play in traditional product centred companies. Through investigation of the concepts and implications of the new service dominant paradigms; the authors suggest how designers can facilitate a reframing process; within manufacturing SMEs; leading to a new understanding of value that can ultimately activate a company transformation.


Servitisation; service innovation; service design


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