Ambient Persuasive Guiding Measures: Influencing pedestrian walking behaviour at bottlenecks in the London Underground

Gerrit Boehm
Middlesex University, London, United Kingdom

Phil Shaw
Middlesex University, London, United Kingdom

Magnus Moar
Middlesex University, London, United Kingdom

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Ingår i: Persuasive Technology: Design for Health and Safety; The 7th International Conference on Persuasive Technology; PERSUASIVE 2012; Linköping; Sweden; June 6-8; Adjunct Proceedings

Linköping Electronic Conference Proceedings 68:3, s. 9-12

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Publicerad: 2012-06-06


ISSN: 1650-3686 (tryckt), 1650-3740 (online)


This paper presents solutions for particular problems commuters encounter during the walking phase of their journey in public transport facilities. Commuters get obstructed or have collisions at bottleneck situations making their walking inefficient and stressful. The notion presented in this paper is to reinforce existing infrastructures with embedded ambient persuasive technologies acting as psychological guiding measures to enhance pedestrian flow.


Ambient persuasive technologies; psychological guiding measures; avoidance maneuver; anamorphic graphics


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