User-Inspired Design. Co-creation processes vs. Business-to-Customer industry

Maria Antonietta Sbordone
Seconda Università di Napoli, (SUN), IDEAS Department of Industrial Design, Environment and History, Monastero di S. Lorenzo ad Septimum, Italy

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Ingår i: Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Linköping Electronic Conference Proceedings 77:53, s. 417-421

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Publicerad: 2012-10-11

ISBN: 978-91-7393-381-0

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


User-Inspired Design can be defined as the discipline relating to a new idea of what innovation means today in the design field. This idea derives from the consciousness that innovation does not just relate to high-tech fields. Innovation affects also products and services; public and private bodies; factories; research centres and universities; which all aim to renew and be competitive in their own fields. Three different kinds of innovation have been determined: price-driven; research-driven; user-driven. Companies; sometimes; use a combination of these three types of innovation.

It seems clear that research in high-tech does not take you straight to high innovation in the performances of products and services that relate to them. There is a new idea that focuses on “users’ needs”. Bodies; companies; industries must meet users’ needs in order to be competitive. User-driven innovation is a strategy that points out - co-creation processes - a complete knowledge of users’ needs based on B-to-C industry.


Grassroot; Open Innovation; Co-creation processes


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