Konferensartikel

IPS² in China - A Systematic Approach for Market Entry

Robert Schmitt
Department of Production Quality and Metrology, Fraunhofer Institute for Production Technology IPT, Germany

Sven Schumacher
Department of Production Quality and Metrology, Fraunhofer Institute for Production Technology IPT, Germany

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Ingår i: Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Linköping Electronic Conference Proceedings 77:65, s. 507-512

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Publicerad: 2012-10-11

ISBN: 978-91-7393-381-0

ISSN: 1650-3686 (tryckt), 1650-3740 (online)

Abstract

When establishing a service business in China; especially western small and medium-sized enterprises face several challenges. Therefore; an approach has been developed within a research project; which aims to support western industrial service suppliers in realizing their market entry in China successfully by offering methods and tools for the most challenging aspects of the process of internationalization on a web-based knowledge platform. The paper will focus on a self-assessment tool for companies’ competencies in the process of internationalization and a tool which supports in choosing the adequate organizational form for a market entry in China.

Nyckelord

Internationalization; Self-Assessment; Organizational form; Industrial Service; China; Industrial Product-Service System

Referenser

[1] National Bureau of Statistics of China; 2009; Statistical Yearbook 2008; Beijing

[2] German Government; Federal Statistical Office: Statistical Yearbook 2008 for the Federal Republic of Germany; Wiesbaden; 2009

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[4] Australian Government; Department of Foreign Affairs and Trade; 2005; Unlocking China’s Services Sector; Adcorp Canberra

[5] Fraunhofer Institute for Production Technology; 2006; Survey: Service within the mechanical engineering industry; Aachen

[6] European Union Chamber of Commerce in China; Roland Berger Strategy Consultants: European Business in China; Position Paper 2009/20010

[7] Gebauer; H.; Pütz; F.; Seite; F.; 2008; Ausbau des Servicegeschäfts in China; Industrie Management Vol. 24; No. 1; pp.19-22

[8] Britton; E.; Rossi; V.; 2007; The Future of China’s Service Sector; The China Business Review; Vol. 34; No.3; pp.42-47

[9] Pan; L.; 2006; The 10th Five-Year Plan (2001-2005); Official Web Portal; Government of China

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[14] European Union Chamber of Commerce in China; Roland Berger Strategy Consultants: European Chamber Business Confidence Survey 2008

[15] Kutschker; M.; Schmid; S.; 2008; Internationales Management; Oldenbourg; Munich

[16] Haas; H.-D.; Neumair S.-M.; 2006; Internationale Wirtschaft: Rahmenbedingungen; Akteure; räumliche Prozesse; Oldenbourg; Munich

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