Krista Keränen
Laurea University of Applied Sciences, Espoo, Finland
Katri Ojasalo
Laurea University of Applied Sciences, Espoo, Finland
Outi Kinnunen
Laurea University of Applied Sciences, Espoo, Finland
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Ingår i: ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014
Linköping Electronic Conference Proceedings 99:54, s. 469-471
Publicerad: 2014-06-25
ISBN: 978-91-7519-280-2
ISSN: 1650-3686 (tryckt), 1650-3740 (online)
Identifying opportunities for service innovation in the rapidly changing and complex business environments requires easy-to-use tools. This workshop introduces and provides a possibility to test a new tool kit for accelerating service innovation and supporting cocreation activities.
The CoCo Tool Kit is a collection of five tools: 1) CoCo Interview; 2) CoCo Selfassessment; 3) CoCo Continuum; 4) CoCo Tree; and 5) CoCo Cosmos. The first four tools analyze and communicate a company’s current business approach. The most powerful tool is the CoCo Cosmos which is an interactive service design game. The game uses cards as a visual method for ideating and visualizing holistic service contexts. Most importantly; the game helps companies focus on customers’ contexts and build their value propositions to correspond with customers’ needs. In November 2013; the CoCo Tool Kit was nominated as the winner of one of the main categories (“Capacity Building”) in the EU Female Inventors and Innovators competition.
Keränen; K.; Dusch; B.; Ojasalo; K. & Moultrie; J. (2013). Co-creation patterns: Insights
from a collaborative service design tool. Paper presented at 2nd Cambridge Academic
Design Management Conference. Cambridge.
Keränen; K.; Dusch; B. & Ojasalo; K. (2013). A Co-creation Workbook and a Collection
of Tools for Service Businesses. Espoo: Laurea University of Applied Sciences.
Keränen; K. & Ojasalo; K. (2011). Value co-creation in b-to-b-services. Campus Encounters
– Bridging Learners Conference “Developing Competences for Next Generation
Service Sectors”; Porvoo.
Ojasalo; K. (2010). The Shift from Co-Production in Services to Value Co-creation.
The Business Review; Cambridge; 14(1); 171-177.
Ojasalo; K. & Keränen; K. (2011). Designing a tool for analysing the current state of a
company’s co-creation approach. Cambridge Academic Design Management Conference. Cambridge.
