Publicerad: 2012-09-20
ISBN: 978-91-7519-770-8
ISSN: 1650-3686 (tryckt), 1650-3740 (online)
Use and the value thereof are implicit in the design discourse and therefore rarely explicitly spoken of; although they are at the core of design practice. With the recent turn to a service dominant logic perspective; the service marketing discourse opens up for understanding value as value-in-use and value-in-context. This paper empirically explores and describes ways in which professional designers themselves express “value-in-use”. The findings suggest that professional designers do not focus explicitly on value as a standalone concept; but conceptualize value-in-use through contextualization and an extensive use of emotions.
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