A Study of Product Anticipant Images of the Elderly

Yung-Chuan Ma
National Yunlin University of Science and Technology, Taiwan

Shih-hung Cheng
National United University, Taiwan

Ladda ner artikel

Ingår i: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia

Linköping Electronic Conference Proceedings 146:13, s. 122-132

Visa mer +

Publicerad: 2018-03-13

ISBN: 978-91-7685-314-6

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Aging population is a challenge faced by most countries in the world. The aged population happen to be in the prime of their life. Although advanced in age but are still wealthy, they will become a major consumer group ready to treat themselves well and try out new things.

Although seniors are emerging as a great business opportunity, exploration of their psychological demands for the related commodities is limited. In order to avoid the mistake caused by designers in designing based on their own perceptions, the products intended for seniors, we will start a research from the perspective of Kansei Engineering. Through questionnaires, the research is intended to reveal the expectation images of seniors about their frequently used glasses and blood pressure meters through their choices of the descriptive adjectives about their preferred products and also to identify the difference in perception of quality consumer products between seniors and non-seniors.

The research shows that: 1) Seniors focus on the overall user experience about consumer products rather than their individual features. 2) Seniors pay less attention to the appearance of the products with a preference for graceful physical forms. 3) Gender does not play a big role in their choices of consumer products. 4) Female seniors pay more attention to their personal images when it comes to the choice of the consumer products involving personal appearances while their male counterparts do not pay much attention to this aspect. 5) The preference is basically consistent between seniors and non-seniors.


The elder, anticipant images, design practices


Inga referenser tillgängliga

Citeringar i Crossref