Emotional Bionics - A Pickup Truck is a Lion! : A Study Using Emotional Profiling to Analyse Bionic Analogies in Car Design

Susan Gretchen Zöller
Friedrich-Alexander-University Erlangen-Nuremberg, Ge

Tina Schröppe
Friedrich-Alexander-University Erlangen-Nuremberg, Ge

Sandro Wartzack
Friedrich-Alexander-University Erlangen-Nuremberg, Ge

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Ingår i: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia

Linköping Electronic Conference Proceedings 146:17, s. 157-166

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Publicerad: 2018-03-13

ISBN: 978-91-7685-314-6

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


So far, bionic design has mainly been systematically applied to support functional solutions. But in recent times, subjective aspects in product quality became increasingly important to users too. Under the aspect of a sustainable, targeted value creation for users, bionic design may also help to better address users’ subjective needs in product design. Therefore, a new method is presented. Its first step is the numeric and perception-related investigation of main geometrical criteria in object shape changes between tech-nical solutions and their bionic models. The second step is the identification and utilization of impressions analogies between the two domains. Thus, subjective similarities between the product and its bionic model are examined both in geometrical and in impressions respect in order to derive implications for the field of Emotional Bionics.


Emotional Bionics, Subjective Value Creation, Kansei Engineering, Design Ana


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