A Study on the Kansei Image of the Packing Color of the Instant Noodles for Consumers

Zhongzhen Lin
National Cheng Kung University, Republic of China

Chun-Heng Ho
National Cheng Kung University, Republic of China

Xingmin Lin
National Cheng Kung University, Republic of China

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Ingår i: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia

Linköping Electronic Conference Proceedings 146:18, s. 167-176

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Publicerad: 2018-03-13

ISBN: 978-91-7685-314-6

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Instant noodles have become the major alternative food for most people in order to cater to the current pace of life. There are several kinds of packages and colours for distinct kinds of brands and flavours. The correct match of colours for instant noodles can actually reveal the flavours of the products, make the noodles look tasty and even activate and attract consumers’ buying desire. The study discusses the importance of matching the colours of instant noodles by collecting 80 different match colours, choosing 10 types of products from 4 experts as studying samples and using Factor Analysis as well as SD Analysis.


Instant noodles, Kansei Image, SD Analysis


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