Successful Points of Kansei Product Development

Mitsuo Nagamachi
aHiroshima University, 3-2, Kagamiyama 1-choume Higashi-Hiroshima, Japan

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Ingår i: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia

Linköping Electronic Conference Proceedings 146:19, s. 177-187

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Publicerad: 2018-03-13

ISBN: 978-91-7685-314-6

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


The author founded “Kansei Engineering” in 1970, which is a child of Ergonomics. The ergonomics is a science that aims to build a good system between Human and Machines. Kansei Engineering stands much more on human orientation to develop a product, working system, social system as well as service system. Kansei Engineering or (KE) has developed a technological process from the survey of human emotions in relation to attain well-designed products or systems that are able to satisfy the people. The author has developed more than 60 different Kansei products from brassiere (Wacoal), refrigerator (Sharp), sports car (Mazda) and so forth, as well as Kansei Artificial Intelligence system such kitchen design AI, Brand name decision system and others. In this article, three examples of Kansei development are described for understanding how the Kansei Engineering process results in successful designs.


Kansei engineering, brassiere, sports car, car dashboard design


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