Case Study of Renovation Design Plan of Golf Club House by Color Marketing Method and Kansei Value Evaluation Analysis

Miyuki Itou
Graduate School of Chuo University, Japan

Takashi Sakamoto
National Institute of Advanced Industrial Science and Technology, Japan

Toshikazu Kato
Chuo University, Japan

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Ingår i: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia

Linköping Electronic Conference Proceedings 146:21, s. 193-198

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Publicerad: 2018-03-13

ISBN: 978-91-7685-314-6

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Improvement of customer satisfaction and facilitation of corporate activities are important in making goods and events. In the current market, we cannot deal with customer satisfactions and purchasing promotions merely by customer benefits such as functionalities and prices. We need customer benefits to improve sensitivity value and empirical value that emphasize sensitivity. Comparative analyzes of sensitivity value evaluation were conducted on cases of institutional renovation design based on the previous research results of the author and cases of other competing facility designs. The result became effective data for the research of comprehensive emotional value methodology and the construction of universal model of color, form and material feeling, which are the future research objectives of our authors,


KANSEI Value, Visual /design/ image, Color Marketing


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