An Investigation on the Life-Style and Diet and Cooking of Single Young House-Renter : Case Studies of Cities in Guangdong and Taiwan

Ching Yang
Department and Graduate School of Industrial Design, National Yunlin University of Science & Technology, Taiwan

Gui-Qi He
Department and Graduate School of Industrial Design, National Yunlin University of Science & Technology, China

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Ingår i: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia

Linköping Electronic Conference Proceedings 146:28, s. 255-265

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Publicerad: 2018-03-13

ISBN: 978-91-7685-314-6

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


This research, mainly conducted by questionnaire, aims at discussing the relationship between the ways of renting houses, kitchen appliances, diet and cooking behavior and the life styles of the young office workers who work far away from home in Guangdong Province, such as Guangzhou, Shenzhen, Foshan, Zhuhai, and Taiwan Province, such as New Taipei, Taipei, Taoyuan, Taichung, Tainan, and Kaohsiung. The questionnaire survey is open to the network platform. 320 valid questionnaires are collected in Guangdong, 150 in Taiwan with the total of 470 valid questionnaires, and the recovery rate is 68.1%. The survey results will be analyzed by SPSS software. The results of this study reveal that, as for the way of renting houses for young tenants in the two provinces, it is more common for young tenants in Guangdong to live in single suites and shared apartments with kitchen appliances. Meanwhile, young tenants in Taiwan mainly live in single suites with 90 percent of the suites without kitchen appliances. In terms of the eating lifestyle, about 70% of the young tenants in Guangdong have rice as their staple food while only 40% of the young tenants in Taiwan have rice with 45% having no fixed staple food. It can be known from the results that significant differences exist between young singles in Guangdong and those in Taiwan due to different social environments and food cultures. The factor analysis of life style are 1) casual and outgoing, 2) frugal and conservative, 3) active and aggressive, 4) clean and tidy, 5) studious and positive, 6) busy and tired, 7) online consumption, 8) healthy diets and 9) generous and playful, etc. According to factor scores on these factors, the respondents can be grouped into six clusters. The six clusters and their proportions are groups of ordinary and playful (25.3%), Lazy and thrift (18.1%), casual and generous (17.4%), toil and tidy (16.8%), busy and outgoing (13%), aggressive and hard-working (9.4%). This result shows most of the young people in Guangdong and Taiwan are not striving for work. They prefer a playful and lazy life style. Group characteristics influence eating life style. The groups of casual and generous have a high proportion of having meals outside while groups of lazy and thrifty prefer to cook by themselves.


Guangdong, Taiwan, young single people, urban rental housing, life style


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