Impression of Signboard in Considering Landscape

Hiroshi Takahashi
Kanagawa Institute of Technology, Japan

Yohei Shoji
Kanagawa Institute of Technology, Japan

Takashi Irikura
Shibaura Institute of Technology, Japan

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Ingår i: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia

Linköping Electronic Conference Proceedings 146:39, s. 364-372

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Publicerad: 2018-03-13

ISBN: 978-91-7685-314-6

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Recently, regulations governing outdoor advertisements have been enacted in Kyoto, and elsewhere, based on landscape and cityscape planning considerations. Commonly, such regulations are based on desires to preserve historical townscapes and permit development of more attractive cities. In this study, we aim to clarify conditions by which signboards can be made to harmonize with their surrounding landscape from the viewpoint of color, while maintaining a sufficient level of “impression” in locations where we normally live. The experiment was conducted using a personal computer monitor on which colored signboards were displayed against various backgrounds. The results are suggested that coloring patterns in which white is used as the background or lettering color are highly evaluated for “harmony”, and coloring patterns of black or chromatic color background × white lettering are likely to remain in the viewer’s “impression”.


impression, harmony, conspicuity, signboard, landscape


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