A Study of Service Design Applied on Traditional Martial Arts

Ming-Chw Wei
National Taiwan University of Arts, Taiwan

Yung-Cheng Hsieh
National Taiwan University of Arts, Taiwan

Shu-Hui Huang
National Taiwan University of Arts, Taiwan

Liang-Yu Chen
National Taiwan University of Arts, Taiwan

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Ingår i: KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia

Linköping Electronic Conference Proceedings 146:9, s. 81-90

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Publicerad: 2018-03-13

ISBN: 978-91-7685-314-6

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Traditional Chinese martial arts is one of the index items for the recognition of the Western world towards the Oriental culture. However, among the modern young generations, traditional martial arts are strongly marginalized and become a part of the temple fair culture. Even if the government has started to take such traditional folk sport seriously, the number of inheritors is gradually reduced, and talents are in shortage in the realistic situation. This study discussed traditional martial arts protected by intangible cultural heritage by means of data analysis, integrated the knowledge hierarchy of service design into the inheritance and protection of traditional protection. Whether a new heritance strategy can be built is the purpose of this study. To sum up the heritance mode of traditional Chinese martial arts, the following three suggestions are proposed in the study finding as the directions of thinking on the planning of traditional martial arts inheritance by firstly improving the recognition on traditional martial arts, excellent traditional culture becomes a part of our lives, which can last for long. Secondly, enhancing the capacity of traditional martial arts and combining the features of generations to absorb the input of more young groups is innovative and creative. Thirdly, building a platform and strategic alliances and gathering resources can increase the effect of heritance.


Service design, traditional martial arts, intangible cultural heritage.


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