Konferensartikel

Store in Negotiation: Observing the Compromise

Cecilia Cassinger
Department of Business Administration, School of Economics and Management, Lund University, Sweden

Henrik Loodin
Department of Sociology, Lund University, Sweden

Ladda ner artikelhttp://www.ep.liu.se/ecp_article/index.en.aspx?issue=015;article=017

Ingår i: Kulturstudier i Sverige. Nationell forskarkonferens

Linköping Electronic Conference Proceedings 15:17, s. 209-217

Visa mer +

Publicerad: 2005-12-30

ISBN:

ISSN: 1650-3686 (tryckt), 1650-3740 (online)

Abstract

As the final outpost in the distribution chain towards the end-customer; retailers are able to address consumers from a physical demarcated place: the store. Within the traditional marketing management literature store image has been viewed as a quite durable concept existing in the human mind; thereby image is neglected as an ongoing process embedded in the cultural context on which it depends. In this paper we take an intertextual approach to understanding store image. The concept of intertextuality illuminates that texts are never original; but endlessly referring to other disparate texts within the realm of cultural production where customers and retailers are located. By means of a series of observations at the ikea store in the Swedish town Malmö; we argue that the image of the store can be metaphorically understood as a narrative constituted by volatile compromises resulting from the continuous negotiations between retailer and customers. Towards the end some suggestions on how customers and retailers may increase their negotiation skills are given.

Nyckelord

Place; Image; Negotiation; Intertextuality

Referenser

Barthes; Roland (1977): Image; Music; Text; London: Fontana Press.

Berger; Peter L. and Thomas Luckmann (1966/1984): The Social Construction of Reality: A Treatise in the Sociology of Knowledge; Harmondsworth: Penguin Books.

Bitner; Mary-Jo (1992): “Servicescapes: The Impact of Physical Surroundings on Customers and Employees;” in Journal of Marketing; 56 (April); 57–71.

Barbara Czarniawska (1998): A Narrative Approach to Organisation Studies; Thousand Oaks: Sage Publications.

Firat; Fuat A. and Alladi Venkatesh (1995): “Libratory Postmodernism and the Re-enchantment of Consumption;” in Journal of Consumer Research; 22: 3; 239–267.

Foucault; Michel (1979): Discipline and Punish: The Birth of the Prison; New York: Vintage Books.

Hochschild; Arlie R. (2003): The Commercialization of Intimate Life; Berkeley: University of California Press

Keaveney; Susan M. and Kenneth A. Hunt (1992): “Conceptualization and Operationalization of Retail Store Image: A Case of Rival Middle-level Theories;” in Journal of the Academy of Market Science; 20: 2; 165–175.

Kozinets; Robert V.; Sherry; John F.; Storm; Diana; Duhachek; Adam; Nuttavuthisit; Krittinee; and Benet DeBerry-Spence (2004): “Ludic Agency and the Retail Spectacle;” in Journal of Consumer Research; 31: 3; 658–672.

Kozinets; Robert V.; Sherry; John F.; DeBerry-Spence; Benet; Duhachek; Adam; Nuttavuthisit; Krittinee; and Diana Storm (2002): “Themed Flagship Brand Stores in the New Millennium: Theory; Practice; Prospects;” in Journal of Retailing; 78; 17–29.

Kunkel; John H. and Leonard L. Berry (1968): “A Behavioural Conception of Retail Image;” in Journal of Marketing; 32 (October); 21–27.

Lash; Scott (1999): Another Modernity – A Different Rationality; Oxford: Blackwell Publishers.

Lash; Scott (2002): Critique of Information; London: Sage.

Mavromatis; Alexis and Steve Burt (2004): “Transferring International Store Image;” Working paper; Institute for Retail Studies and Department of Marketing; University of Stirling.

Mazursky; David and Jacob Jacoby (1986): “Exploring the Development of Store Image;” in Journal of Retailing; 62: 2; 145–165.

Moi; Toril ed. (1986): The Kristeva Reader; Oxford: Blackwell Publishers.

Pessemier; Edgar. A. (1980): “Store Image and Positioning;” in Journal of Retailing; 56: 1; 94–106.

Pine; B. Joseph II. and James. H. Gilmore (1999): The Experience Economy; Boston: Harvard Business School Press.

Smith; Dorothy E. (1999): Writing the Social: Critique; Theory; and Investigations; Toronto: University of Toronto Press.

Citeringar i Crossref