Batawa: Constructing Identity through Country Music in the Philippine Cordillera

Jimmy Balud Fong
Department of Communication, University of the Philippines Baguio, Philippines

Ladda ner artikelhttp://www.ep.liu.se/ecp_article/index.en.aspx?issue=025;article=013

Ingår i: Inter: A European Cultural Studies : Conference in Sweden 11-13 June 2007

Linköping Electronic Conference Proceedings 25:13, s. 109-119

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Publicerad: 2007-11-27


ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Media representations of the Philippine indigenous people Igorot continue to exoticize and freeze them in an ideal; primitive past. This paper foregrounds certain cultural products now being produced by the Igorot using modern technology and media. In these self-conscious products; where they exercise agency; how are they representing themselves? In such songs where they use their own languages; they construct who they are and what they have become. Using mostly American folk; rock and country melodies; they tell stories of how they are making sense of their experiences in an unevenly globalizing; runaway world.


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