A Model for Profound Affection and Attractive Quality Creation

Jens J. Dahlgaard
Dept. Of Management and Engineering, Linköping University, Sweden

Su Mi Dahlgaard-Park
Institute of Service Management, Lund University

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Ingår i: 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden

Linköping Electronic Conference Proceedings 33:56, s. 669-676

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Publicerad: 2008-12-09


ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Purpose: The purpose of the paper is to present and discuss the concept of Profound Affection. The paper presents a framework (a model) for understanding why products and Services may have a profound affection on customers/ users and to discuss shortly how this framework may be applied when developing new attractive products/services or when existing products/services are assessed for their attractiveness.

Methodology/Approach: The research methodology is a combination of desk research (literature analysis); reflections and model building.

Findings: The authors suggest a structural model as a possible expanded framework for future Kansei/ Affective Engineering research studies. According to the model profound affection is a result of the following six enabling factors: 1. Sensing Experience; 2: Emotional Experiences (Kansei); 3. Behavioural Experiences/ action; 4. Social Experiences/ Interactions & Relations; 5. Spiritual Experiences/ Moral; Ethics; 6: Intellectual Experiences/ Cognition.

Originality/Value: The author defines “Profound Affection” as a comprehensive state; which is a result of a combination and interaction of sensing; intellectual/cognitive; emotional; social; behavioural and spiritual experiences. “Profound Affection” is not only a result of sensing or emotional experiences.


Kansei; Affective Engineering Design; product development; profound affection; experiences; attractive quality creation


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