Konferensartikel

A Model for Profound Affection and Attractive Quality Creation

Jens J. Dahlgaard
Dept. Of Management and Engineering, Linköping University, Sweden

Su Mi Dahlgaard-Park
Institute of Service Management, Lund University

Ladda ner artikelhttp://www.ep.liu.se/ecp_article/index.en.aspx?issue=033;article=056

Ingår i: 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden

Linköping Electronic Conference Proceedings 33:56, s. 669-676

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Publicerad: 2008-12-09

ISBN:

ISSN: 1650-3686 (tryckt), 1650-3740 (online)

Abstract

Purpose: The purpose of the paper is to present and discuss the concept of Profound Affection. The paper presents a framework (a model) for understanding why products and Services may have a profound affection on customers/ users and to discuss shortly how this framework may be applied when developing new attractive products/services or when existing products/services are assessed for their attractiveness.

Methodology/Approach: The research methodology is a combination of desk research (literature analysis); reflections and model building.

Findings: The authors suggest a structural model as a possible expanded framework for future Kansei/ Affective Engineering research studies. According to the model profound affection is a result of the following six enabling factors: 1. Sensing Experience; 2: Emotional Experiences (Kansei); 3. Behavioural Experiences/ action; 4. Social Experiences/ Interactions & Relations; 5. Spiritual Experiences/ Moral; Ethics; 6: Intellectual Experiences/ Cognition.

Originality/Value: The author defines “Profound Affection” as a comprehensive state; which is a result of a combination and interaction of sensing; intellectual/cognitive; emotional; social; behavioural and spiritual experiences. “Profound Affection” is not only a result of sensing or emotional experiences.

Nyckelord

Kansei; Affective Engineering Design; product development; profound affection; experiences; attractive quality creation

Referenser

Cornelius, R. R. (1996). The science of emotion: research and tradition in the psychology of emotions. Upper Saddle River, N.J. USA, Prentice Hall.

Dahlgaard, J.J & Park-Dahlgaard, S.M. (1999). Integrating Business Excellence and Innovation Management – Developing a Culture for Innovation, Creativity and Learning (Pioneer Electronics Corporation Case). Total Quality Management, vol. 10, nos. 4 & 5.

Dahlgaard-Park, S.M. & Dahlgaard, J.J. (2003), Toward a holistic understanding of human motivation: Core values – the entrance to People’s Commitment? The International Journal of AI (Artificial Intelligence) and Society, Vol. 17 nr.2. pp. 150-180.

Kano, Noriaki (2001), Life Cycle and Creation of Attractive Quality, Proceedings of the 4thQMOD Conference, Linköpings University, Sweden

Nagamachi, M. (1995). Kansei Engineering: A new ergonomic consumer-oriented technology for product development. International Journal of Industrial Ergonomics 15: 3-11.

Nagasawa, Shin’ya (2008). Customer Experience Management Influencing on Human Kanseito Management of Technology. The TQM Journal, Vol. 20 no. 4

Schmitt, Bernd H. and Alex Simonson (1997) Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image, Free Press.

Schmitt, Bernd H. (1999) Experiential Marketing: How to Get Customers to SENSE, FEEL, THINK, ACT, and RELATE to Your Company and Brands, Free Press.

Schmitt, Bernd H. (2003) Customer Experience Management: A Revolutionary Approach to Connecting with your customer, John Wiley & Sons.

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