A Successful Statistical Procedure on Kansei Engineering Products

Mitsuo Nagamachi
Hiroshima International University, Japan

Masami Tachikawa
Tsumura Life Science Co. Ltd, Japan

Nobuyuki Imanishi
Tsumura Life Science Co. Ltd, Japan

Taichi Ishizawa
Tsumura Life Science Co. Ltd, Japan

Shingo Yano
Tsumura Life Science Co. Ltd, Japan

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Ingår i: 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden

Linköping Electronic Conference Proceedings 33:84, s. 987-995

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Publicerad: 2008-12-09


ISSN: 1650-3686 (tryckt), 1650-3740 (online)


Purpose: Kansei Engineering have been applied to so many different industrial fields. This is a new example of application of Kansei Engineering in packaging designing of bathtub salt.

Methodology: Kansei words were selected according to the project concept and 23 sample product were chosen from the different manufacturers. Before the kansei evaluation experiment; the item/category which mean the new packaging design properties were decided and thirty adult subjects evaluated these samples on 5-point kansei SD scale. These data were analyzed by Principal Component Analysis; Factor Analysis and Partial Least Square Analysis.

Findings: From statistical analysis; we found two main factors which consisted of aesthetic and young-resort kansei. From Partial Least Analysis; these new concepts were transferred to new design specifications that became the basic design concepts. After then; we conducted the reconfirmation survey by retesting the old and new packaging design through Kansei Engineering procedure. As the results; it became clear that the new packaging design were excellent compared with the old one.


Kansei Engineering; Kansei Methodology; Development of Bath salts; Statistical kansei analysis; Kansei packaging design


Nagamachi; M.; 2008; Perspectives and new trend of Kansei/Affective Engineering; TQM Journal (in print).

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