The design value of business

Stefan Holmlid
Human-Centered Systems, IDA, Linköpings universitet, Sweden

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Ingår i: Conference Proceedings; ServDes.2010; Exchanging Knowledge; Linköping; Sweden; 1-3 December 2010

Linköping Electronic Conference Proceedings 60:11, s. 121-125

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Publicerad: 2012-09-20

ISBN: 978-91-7519-770-8

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


In this small essay I will explore the notion of the design value of business. Interpreted as merely a play with words; such a statement may be regarded as a bearer of little value. But; taken as seriously as the more common question; what the business value of design is; it turns into a critical examination of basic conceptions of what design is for. It also paves the way for the critical claim that design value precedes business value.


Design; value in use; business; strategy; embodied cognition; situated cognition


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