Service Archetypes; A Methodological Consideration

Stefan Holmlid
Linköping University, Linköping, Sweden

Johan Blomkvist
Linköping University, Linköping, Sweden

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Ingår i: ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Linköping Electronic Conference Proceedings 99:43, s. 418-422

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Publicerad: 2014-06-25

ISBN: 978-91-7519-280-2

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


In practice based research; especially when working with non-research organisations; sometimes researchers face challenges related to the willingness of participants to openly share experiences outside the realms of the project. As a consequence; there are methodological challenges with showing results; and working with knowledge verification. In this paper we suggest that some of these obstacles might be dealt with by using service archetypes. These form a neutral basis on which the developed design knowledge may be applied.


service archetypes; design research; communication; verification


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