Published Research vs. Business Reality: Towards a Common Understanding of Customer Journey Mapping

Markus Edgar Hormeß
WorkPlayExperience, Germany

Marc Stickdorn
smaply, myServiceFellow, Austria

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Ingår i: ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Linköping Electronic Conference Proceedings 99:51, s. 457-459

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Publicerad: 2014-06-25

ISBN: 978-91-7519-280-2

ISSN: 1650-3686 (tryckt), 1650-3740 (online)


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