Joyce Yee
Northumbria University, Faculty of Arts, Design and Social Sciences, Newcastle upon Tyne, UK
Emma Jefferies
Northumbria University, Faculty of Arts, Design and Social Sciences, Newcastle upon Tyne, UK
Lauren Tan
Northumbria University, Faculty of Arts, Design and Social Sciences, Newcastle upon Tyne, UK
Ladda ner artikel
Ingår i: ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014
Linköping Electronic Conference Proceedings 99:7, s. 67-78
Publicerad: 2014-06-25
ISBN: 978-91-7519-280-2
ISSN: 1650-3686 (tryckt), 1650-3740 (online)
This paper describes transitions currently happening in design practices engaged in service innovation; service design and service futures. It is the result of an empirical research investigation into how design practice is changing and offers insights into four key transitions that have emerged arising from the research. The research imperative is to understand how the roles of design and designers are responding to shifting societal; economic; political and ecological needs. The research investigation involved interviewing and drawing insights from three different communities. In total we interviewed 25 design agencies; five organisations embedding design and 12 design academics. Nine out of the 25 are service design companies; ten are working in the related field of strategy and design innovation and the rest are in other related design disciplines. Although service design companies only form a third of the case studies; it is important that service design looks outside its (blurry) professional boundaries to inform how their own practices can remain relevant to our times. The originality and richness of the research investigation lies in investigating transitions happening in innovative practices that are diverse in terms of disciplines; geography and their approaches; in order to capture how design is changing within different contexts. This research is significant in that it highlights four key transitions happening in both developed markets as well as in emerging markets. These transitions are: 1) The expansion of the designer’s role to include new positions as facilitators; educators/capability builders and entrepreneurs. 2) More prominent collaborations by designers with end-users; other designers and professionals from other disciplines. 3) The diversification of business models of a design practice away from a consultancy model. 4) The expectation and requirement of designers to externalise and demonstrate value quickly; clearly and convincingly. The case studies have been compiled into a book; Design Transitions; recently published in 2013. The focus of this paper is to articulate these four transitions in more depth and explore their implications for service design practice.
Bailey; S. (2012). Embedding service design: the long and the short of it. Paper presented at ServDes.2012
Conference. Helsinki; Finland.
Bridges; W. (2009). Managing Transitions: Making the Most of Change. Philadelphia: Perseus Books.
Bjerknes; G.; Ehn; P. & Kyng; M. (1987). Computers and Democracy. Aldershot; UK: Avebury.
Brown; T. (2009). Change by Design. New York: Harper Collins.
Buchanan; R. (2001). Design Research and the New Learning. Design Issues; 17(4); 3-23.
Burns; C.; Cottam; H.; Vanstone; C.; & Winhall; J. (2006). RED paper 02: Transformation design.
London: Design Council.
Danish Design Centre (2003). Design Ladder. Retrieved 15 11; 2013 from http://www.seeplatform.eu/casestudies/Design Ladder
Design Council (2013). Leading by Design. Retrieved 15 11; 2013 from Design Council website: http://www.designcouncil.org.uk/Documents/Documents/Publications/Research/dc_lbbd_report_05.11.13_FA_reference.pdf
Findeli; A. (2008). Sustainable Design: A Critique of the Current Tripolar Model. The Design Journal; 11(3); 301-322.
Flick; U. (1997). The Episodic Interview: Small Scale Narratives as Approach to Relevant Experiences.
Retrieved 24 01 2014 from
http://www.lse.ac.uk/collections/methodologyInstitute/pdf/QualPapers/Flickepisodic.Pdf
Greenbaum; J.; & Kyng; M. (1991). Design at work: Cooperative design of computer systems. Hillsdale NJ:
Erlbaum.
Han; Q. (2009). Managing Stakeholder Involvement in Service Design: Insights from British service designers.
Paper presented at ServDes.2009 conference; November; Oslo.
Han; Q. (2011). Practices and Principles in Service Design: Stakeholder; Knowledge and Community of Service.
Ph.D. Thesis. Dundee University; UK
Heskett; J. (2002). Toothpicks and logos: Design in everyday life. New York: Oxford University Press.
Inns; T. (2007). Introduction. In Inns; T. (Ed.) Designing for the 21st Century: Interdisciplinary questions
and insights (pp.11-26). Aldershot: Gower.
Lewis-Beck; M.S.; Bryman; A. & Liao; T.F. (2004). The SAGE Encyclopedia of Social Science Research
Methods. London: Sage.
Myerson; J. (2007). InterSections: Pressing the Pause Button. Paper presented at InterSections 07
conference; 25-26 October. Newcastle Gateshead; UK.
Sander; E.B.-N. (2002). From user-centered to participatory design approaches. In J. Frascara. Design and
the social sciences: Making connections. (pp.1-8). New York: Taylor & Francis.
Szebeko; D. & Tan; L. (2010). Co-designing for Society. Australasian Medical Journal; 3(9); 580-590.
Tan; L. (2012). Understanding the Different Roles of the Designers in Design for Social Good: A Study of Design
Methodology in the DOTT07 (Designs of the Time 2007) Projects. Ph.D. Thesis. Northumbria
University: UK.
Thackara; J. (2005). In the bubble: Designing in a complex world. Cambridge; MA: MIT Press.
V&A (2008). Think Tank: The Future Designer. Retrieved 15 11; 2013 from V&A Website:
http://www.vam.ac.uk/thinktank1/future_designer/
Valtonen; A. (2005). Six decades - and six different roles for the industrial designer. Paper presented at
Nordes Conference In the Making. 30-31 May; Copenhagen.
Yee; J.; Jefferies; E. & Tan; L. (2013). Design Transitions: Inspiring Stories. Global Viewpoints. How Design
is Changing. Amsterdam: BIS Publishers.
